SELLING YOUR HOME WITH US
MORE THAN JUST SELLING
Selling a home comes with a long list of considerations and challenges, which can feel overwhelming. With us, it’s not just about selling your home—it’s also about prioritizing your needs, providing clear direction, and securing the highest value, both in price and in terms that work for you. With a dedicated team of stagers, photographers, skilled trades, and marketing experts, we showcase your home at its absolute best, maximizing exposure setting the stage for a convenient, successful sale.
OUR STEP BY STEP
HOME SELLING PROCESS
STEP ONE
Because no two clients or properties are alike, we focus on personalized solutions rather than a one-size-fits-all approach.
From our very first conversation, we take the time to understand your specific needs and timeline— learn about your property, and earn your trust, so we can arrange a convenient in-person meeting at your home to conduct a thorough property assessment.
Understanding all these factors will help us conduct a detailed desktop assessment of your home called a Comparative Market Analysis (CMA). It is the process of comparing current active listings and recently sold properties that are similar to your home – a vital tool in helping us prepare for the next step – the Listing Presentation.
STEP TWO
LISTING PRESENTATION
During the listing presentation, we start by conducting a walkthrough of your home to determine its features and highlights. This in-person assessment matched with the CMA allows us to determine your home’s true value.
Your home evaluation will assist in establishing a strategic plan that relies on a personalized marketing strategy, pricing strategy, specialized services, and real estate expertise—all tailored to showcase your property in its best light.
TOURING YOUR HOME
Our in-person tour of your home is essential to fully understanding its unique qualities and appeal. By walking through each space, we can assess specific characteristics, including the floor plan, exposure, lighting, and color schemes, as well as note any renovations or updates that add value. This comprehensive view allows us to create a detailed and accurate evaluation that reflects your home’s true worth in today’s market. Combining our insights with recent sales data and active listings, we’re equipped to position your property competitively and effectively to attract the right buyers.
COMPARATIVE MARKET ANALYSIS (CMA)
The Purpose of a CMA is to help determine a realistic and competitive listing price to attract potential buyers.
Key Components of a CMA:
- Property Comparisons: We carefully select comparable properties (or “comps”) that have recently sold, are currently on the market, or were listed but didn’t sell. These comps include homes with similar features, such as the number of bedrooms and bathrooms, square footage, age, and condition, giving us a relevant baseline for evaluating your property.
- Market Conditions: We analyze current market trends, including supply and demand, seasonal fluctuations, and local economic factors that may impact property values. Additionally, we assess whether it’s a buyer’s or seller’s market, as this can significantly influence pricing strategy.
- Adjustments: To provide the most accurate evaluation, we adjust for differences between your property and the comps. For example, if a comparable property has a renovated kitchen or an additional bathroom, we’ll factor these variations into our assessment.
- Price Range Determination: Based on this comprehensive analysis, we suggest a competitive price range for your property, helping sellers set a strong listing price or assisting buyers in crafting an informed offer.
In summary, a CMA is a vital tool that allows us to evaluate property values accurately, supporting our clients in making confident and informed buying or selling decisions.
MARKETING CAMPIAGN
Showcasing our ability to market your home effectively is key to building the trust that drives our partnerships. Our award-winning marketing approach has consistently delivered exceptional results for our clients, ensuring satisfaction with convenience and ease. From advanced targeted ads on Facebook, Instagram, and partner websites like REW, to leveraging the extensive RE/MAX network, we ensure your property reaches the right audience.
For more information on our Marketing Initiative, please see Step Three.
PRICING STRATEGY & FEASIBILITY
Setting the ideal listing price and determining the right timing are essential for a successful sale. Our approach starts with a thorough analysis of market trends, recent sales, and your home’s unique features, positioning it to attract the right buyers and maximize your return.
We work closely with you to ensure selling now aligns with your financial goals. This includes reviewing your mortgage, any associated costs, and current market conditions to determine if it’s a seller’s or buyer’s market. By providing a clear, data-driven overview, we empower you to make an informed decision about the best time to list.
SIGNING THE LISTING AGREEMENT
After completing the Feasibility Study and confirming that now is the right time to list your home, we hope we’ve earned your trust and the opportunity to represent you.
If you’re ready to move forward, the next step is signing the Listing Agreement, which allows us to begin bringing our marketing expertise into full play. This is where the magic truly starts, beginning with a targeted and comprehensive marketing campaign designed to showcase your property at its best.
STEP THREE
MARKETING YOUR HOME
In today’s real estate market, simply listing your home on the MLS doesn’t go far enough. To maximize your return, your property needs to reach the right buyers through a multi-channel approach—leveraging online advertising, social media, direct mail, and more. Each platform expands your home’s visibility, ensuring it’s seen by as many serious buyers as possible.
When you choose us to represent your home sale, we invest directly in you with strategic, results-driven marketing campaigns that present your home in its best light. Our mission is to make your property stand out, drawing attention and competitive offers, all while making the selling process smooth and stress-free.
STAGING CONSULTATION & PREPERATION
The first impression of your home is often the most lasting, and our professional staging consultation ensures it’s a memorable one. Before your property hits the market, we engage an experienced stager to evaluate your home and provide expert recommendations or implement changes that elevate its appeal. This preparation sets the foundation for exceptional photos, standout showings, and captivating open houses, maximizing your home’s marketability right from the start.
Key Aspects of a Professional Staging Consultation:
- Decluttering and Depersonalizing
Less is often more when it comes to staging. We’ll work with you to clear out clutter and remove personal items, allowing potential buyers to envision themselves in the space. - Furniture Arrangement
A well-thought-out layout can open up rooms and highlight your home’s best features. Our stager will optimize furniture placement to create a welcoming flow and an inviting atmosphere. - Enhancing Aesthetics
Small details can make a big impact. From decorative accents to cohesive color schemes, the goal is to make each room feel polished, balanced, and beautifully put together. - Lighting and Color
Bright, well-lit spaces are universally appealing. We assess lighting options, recommend adjustments, and suggest colors that make each room feel open, airy, and welcoming. - Repairs and Updates
Minor repairs and touch-ups can go a long way in showcasing a home that’s well-maintained and move-in ready. From paint touch-ups to minor fixtures, we guide you on which changes will enhance appeal. - Curb Appeal
The exterior sets the tone for what’s inside. Our stager can recommend simple landscaping, exterior cleaning, and decor tips to create an inviting first impression.
PRE-LIST CLEANING SERVICES
After our staging consultation and once key recommendations have been implemented, we’ll arrange a complimentary pre-listing clean to ensure your home is pristine and fully prepared for the market. This cleaning is the final step in getting your home market-ready, setting the stage for staging, HDR photography, and showings. A spotless, inviting home makes a fantastic first impression on potential buyers, enhancing its appeal and value.
Our Pre-Listing Cleaning Service Covers:
- Deep Cleaning All Rooms
From kitchens to bathrooms, living areas to bedrooms, every room will be thoroughly cleaned to create a fresh and welcoming environment. - Spotless Surfaces
Counters, appliances, mirrors, and other key surfaces are polished to perfection, highlighting the home’s cleanliness and making it camera-ready. - Dusting and Vacuuming
Every corner will be meticulously dusted, and floors will be vacuumed, ensuring a dust-free, allergy-friendly space that feels fresh and well-cared-for.
STAGING
Buyers often seek a turn-key home, a place where they can immediately envision their lives. When a home reflects only personal style, it can be harder for buyers to see themselves in it. That’s why presenting a neutral, inviting environment is crucial for capturing attention and inspiring strong offers.
According to the Real Estate Staging Association (RESA), professionally staged homes typically sell for 3% to 5% more. Recognizing this, we invest back in our clients by offering complimentary staging for qualifying homes, ensuring your property stands out and achieves its highest potential sale price.
SOPHISTICATED PHOTO, VIDEO, DRONE, AND VIRTUAL TOURS
In real estate, the difference between a home that sits on the market and one that receives multiple competitive offers often comes down to a buyer’s first impression. With so many buyers first encountering listings online, how your property is presented is key—not just to capturing attention but to inspiring serious offers and achieving the highest possible sale price. At Suburbia, we know every detail matters, and we go above and beyond to ensure your home shines at its very best.
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HDR Photography
Every listing receives professional HDR photography that captures your home with stunning, true-to-life vibrancy. HDR photos are expertly crafted to balance light and color, highlighting every unique detail and ensuring your home makes a striking first impression online. Our photographers ensure your property stands out and attracts serious buyer attention.Video Tours
Our high-quality video tours give buyers an immersive sense of your home and neighborhood before they visit. These videos capture standout features, unique upgrades, and the surrounding area, creating a memorable connection with buyers and drawing them in on an emotional level.Floor Plans
Detailed floor plans let buyers envision the layout and flow of your home, making it easy for them to picture themselves living in the space. Precise measurements give them the information they need to feel confident about your property.Matterport Virtual Tours
Matterport 3D tours offer buyers an online experience where they can “walk through” your home from anywhere. This interactive tour builds a strong, personal connection, giving buyers a realistic feel for your property well before they arrive in person.Aerial & Drone Shots
Aerial and drone shots provide breathtaking views of your property and surrounding area. Perfect for homes in scenic locations or with extensive grounds, these shots offer a unique perspective that helps your listing stand out.Feature Sheets
Professionally designed feature sheets showcase your home’s standout qualities in a beautifully branded take-home format. Highlighting key features, layouts, and amenities, these sheets keep your property top-of-mind for buyers.
ADVERTISEMENT
Our advertising strategy is designed to give your property maximum exposure across a variety of powerful platforms, ensuring it reaches the right buyers, whether they’re browsing online or discovering your listing in person. By combining high-impact digital marketing with proven traditional advertising methods, we build excitement, drive early interest, and create a memorable impression that sets your property apart.
Targeted Digital Advertising
Our comprehensive digital strategy ensures your property is seen by the right buyers on the platforms they use most. We utilize targeted ads and engaging content across high-traffic channels to keep your property top of mind.
- Instagram & Facebook: Eye-catching posts and paid campaigns bring your property directly to buyers’ feeds, engaging a large audience with rich visual content.
- Google Ads: Strategic search and display ads position your property in front of highly motivated buyers, driving clicks and inquiries.
- REW.ca: As partners with REW.ca, one of British Columbia’s leading property search sites, we ensure your home reaches a wide audience of active, local buyers.
- Realtor.ca: Canada’s most visited real estate platform, Realtor.ca provides unparalleled exposure to a wide range of buyers, with comprehensive listing information and powerful search tools.
Advanced Email Marketing: Leveraging our exclusive buyer databases, we send out targeted email notifications the moment your home hits the market. This ensures that interested buyers are among the first to see your listing, generating immediate traction.
Direct Mail Marketing: We create targeted postcards and brochures that are delivered directly to neighborhoods with high buyer interest. These pieces foster hyper-local awareness, capturing the attention of nearby prospects who might be looking to buy in the area.
STEP FOUR
GOING TO MARKET
This is the date your home is featured on the MLS and all other partnering platforms and anywhere else online. Once your home goes live you should see several showing requests within the first few days. By that time we would have established accessibility and availability for you.
SHOWING YOUR HOME
You never know when a potential buyer will want to see your home, but we understand that life can be busy. That’s why we create a comprehensive viewing schedule that accommodates both your needs and those of prospective buyers, making all the difference in your home-selling experience.
Once we have determined a schedule for showings, including Open Houses, we guarantee that will personally be there to showcase your home at every request. We aim to tell its unique story by aligning with our initial needs assessment and highlighting what one may love most about your home while downplaying any less desirable aspects.
FEEDBACK AND POSSIBLE DOWNFALLS
It’s never easy hearing negative remarks about your home, but knowing is half the battle. Feedback will be provided from every potential Buyer who has seen your home, which could be helpful in the next showing.
PREPARING FOR OFFERS
The offer stage is often the most intricate part of the home-selling process. Offers can include multiple elements, and your agent will guide you through each step to ensure you feel confident and well-informed.
There are two main types of offers: those with conditions and those without.
- A firm offer is made without any conditions, sometimes called a “subject-free” offer.
- A conditional offer includes specific conditions that must be met for the sale to proceed.
You have the option to accept or reject the initial offer. If certain terms are agreeable but others are not, you can propose a counteroffer. This negotiation can continue back and forth until one party accepts or rejects the final terms, concluding the negotiation process.
SUBJECT REMOVAL
Once all conditions have been met and removed, the sale is officially finalized.
The necessary documents will be sent to your lawyer or notary to prepare the final paperwork for the sale of your home. These documents will then be sent to the buyer’s lawyer or notary for completion. Your legal representative will coordinate with the buyer’s legal team to collect the funds, and you’ll be informed when the sale is fully completed.
Your agent will also assist with any remaining tasks, including the transfer of keys to the new homeowner.
STEP FIVE
CLOSING THE DEAL
Once all subjects have been removed and the sale is finalized, we will continue to support you with every remaining detail. Our personalized assistance includes:
- Providing your lawyer, notary, and mortgage specialist with the closing documents
- Helping you transfer utilities
- Coordinating moving arrangements
- Scheduling a move-out clean, if needed
- Notifying you when the funds and title have been transferred
- Conducting a walkthrough of your home to ensure it meets satisfactory standards for possession
- Handing over the keys
We are here to guide you through every step, well beyond the point of sale, ensuring a smooth transition and addressing any additional needs you may have.
READY TO START YOUR JOURNEY?
Nav & Reza from Suburbia Real Estate Group provided an outstanding experience in both selling our condo and helping us find a new townhome
WHAT SETS US APART
We Are Local Experts
We didn’t set out to know every neighborhood in the Lower Mainland—and that’s by design. By focusing on the areas we know best, we provide a level of expertise that ensures you receive thoughtful, informed guidance every step of the way.
We Understand Properties Inside & Out
Properties vary in features and condition, depending on their age and build quality. When buying a home, We help you assess the advantages and drawbacks of each home’s key elements when purchasing. If you’re selling, we focus on what will attract buyers and mitigate any potential roadblocks.
We Invest In Tools & Resources That Elevate Your Experience
Our team regularly invests in resources that directly improve your experience on both the buying and selling side. In addition to a Client Care Manager, Marketing Manager, and a list of qualified service partners, we offer various tools and resources to streamline your real estate experience.
We Prioritize Our Relationships & Quality Of Service
Our business has always been built on the foundation of trust, genuine relationships, ongoing support and service. With the majority of our clients being repeat customers or referrals, our ultimate goal is to provide a stress-free and successful outcome. We prioritize consistent quality of service over all else.
We Give Back To Our Community
We proudly support the Children’s Miracle Network and CTV’s Toy Mountain. Partnering with our brokerage Remax All Points, we also participate in food, toy, and blanket drives to help those in need.
